Veja: The Revolution Of Sustainable Sneakers Since 2005
Veja was founded in 2005 in Paris by Sébastien Kopp and François-Ghislain Morillion with a radical vision to transform the sneaker industry. The founders wanted to create a brand that fully integrated environmental and social concerns into every step of the production chain. The name “Veja,” which means “look” in Portuguese, invites consumers to examine what’s behind their shoes and become aware of the impact of their choices.
Since its beginning, Veja has maintained its commitment to transparency and sustainability. The brand works directly with small producer cooperatives in Brazil to source ecological raw materials like organic cotton, wild Amazonian rubber, and innovative recycled materials. This ethical approach has made Veja a global reference in responsible fashion, proving that it’s possible to combine style, quality, and respect for the planet.
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why choose our products
Sustainable Amazonian Rubber Soles
Our soles are made from wild rubber collected by seringueiros (rubber tappers) in the Brazilian Amazon. This practice helps preserve the rainforest by valuing standing trees rather than deforestation. The wild rubber provides excellent grip and flexibility while supporting local communities and maintaining the ecological balance of the Amazon region through sustainable harvesting practices.
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Organic Cotton And Vegan Materials
Veja uses primarily certified organic cotton grown without pesticides or toxic chemicals in northeastern Brazil. We also incorporate innovative vegan materials like B-mesh (made from recycled plastic bottles) and Jaboatão (a blend of organic cotton and corn waste). These sustainable choices reduce environmental impact while ensuring durability and comfort for everyday wear.
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Upcycled And Recycled Fabric Innovations
Our sneakers feature fabrics made from recycled plastic bottles and other upcycled materials. Each pair incorporates an average of 3 plastic bottles transformed into durable, breathable fabric. This process reduces waste and energy consumption while creating lightweight, high-performance materials that stand up to daily use and maintain their quality over time.
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Repairable Construction And Durable Stitching
Veja sneakers are designed with repairability in mind, featuring reinforced stitching and replaceable components. The construction methods prioritize longevity over disposability, encouraging consumers to maintain and repair rather than frequently replace. This “long-life” approach aligns with our circular economy philosophy and reduces overall environmental impact.
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Customer Service And After-Sales Features
Our after-sales service can solve customer problems in a timely manner and give a satisfactory answer.
Comprehensive Repair Service Program
We offer professional repair services through our partner workshops where skilled craftsmen can replace worn-out soles, repair stitching, and restore your Veja sneakers. Using original components and materials, these repairs extend your shoes’ lifespan significantly while maintaining their authentic characteristics and sustainable qualities.
6-Month Manufacturing Warranty
Veja provides a 6-month warranty against defects in materials and workmanship under normal use conditions. If your sneakers develop manufacturing issues like sole separation or stitching defects within this period, we repair or replace them free of charge. This warranty reflects our confidence in the quality of our sustainable production methods.
Detailed Care And Cleaning Guidance
We provide comprehensive care instructions tailored to each material type (canvas, leather, mesh) used in our sneakers. Our guides include eco-friendly cleaning methods using natural products that preserve material quality while respecting the environment. These resources help maintain your sneakers’ appearance and functionality for years.
Size Exchange And Perfect Fit Guarantee
If your Veja sneakers don’t fit perfectly, we offer free size exchanges within 30 days of purchase. Our detailed sizing charts and customer service team help you find the right fit, and we cover return shipping costs to ensure you get sneakers that are comfortable and properly sized for daily wear.
Transparent Supply Chain Information
We openly share information about our material origins and production conditions. Upon request, we can provide details about your sneakers’ traceability, from rubber harvesting to final assembly. This transparency allows you to understand the positive impact of your purchase on communities and the environment.
Sneaker Recycling And Circular Economy
Participate in our “Re-Veja” program by returning your worn sneakers to our stores. Usable shoes are cleaned and resold at reduced prices, while heavily worn pairs are properly recycled. Participants receive discounts on future purchases, supporting our circular economy initiatives and reducing fashion waste.